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Reference data is the lifeblood of an organization but inconsistencies can lead to inefficient processes and inaccurate analytics. Master reference data makes operational data more accurate, simplifies synchronization and migration projects and improves MDM effectiveness. Learn some key considerations for creating a reference data master.
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The success of a business is increasingly tied to the quality of their information. Through the Data Governance Maturity Model, organizations can identify precisely how they can create an environment that can deliver and sustain high-quality information.
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Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
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Learn about a software platform that helps companies derive more value from the complex, heterogeneous information spread across systems. Learn how to integrate disparate data and deliver trusted information wherever and whenever.
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This paper describes game-changing innovations in SQL Server® 2008 R2, including self-service business intelligence (BI), server manageability, complex event processing (CEP), and Master Data Services.
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This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
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Database growth, long-term data retention regulations and storage requirements increase operational costs. Yet, archiving complex relational data poses many challenges. Optim Data Growth Solution provides proven technology and comprehensive capabilities that make archiving complex relational data practical and desirable.
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This paper discusses how Brent used IBM to supply the customer data integration and master data management (MDM) to consolidate back-end systems to reduce administration costs, improve customer service and minimise benefit fraud.
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In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.